Lamborghini is a luxury sports car manufacturer founded in 1963 by Ferruccio Lamborghini in Sant’Agata Bolognese, Italy, to compete with Ferrari by producing high-performance grand tourers. The brand is known for its aggressive design, powerful engines, and cutting-edge engineering. Lamborghini became a symbol of wealth, speed, and status. The brand, now owned by the Volkswagen Group under Audi, continues to push automotive limits with limited editions and ultra-luxury models. On this page, you’ll discover the 13 most expensive Lamborghinis ever built.
Lamborghini Egoista – Price $117 million USD
The Lamborghini Egoista is a one-off concept car unveiled in 2013 to celebrate Lamborghini’s 50th anniversary. Designed by Walter de Silva, it features a single-seat cockpit inspired by fighter jets and is powered by a 5.2-liter V10 engine producing 600 horsepower. The Egoista’s unique design and exclusivity have made it one of the most distinctive vehicles in Lamborghini’s history.
| Attribute | Details |
| Body Type | Single-seat concept coupé |
| Production Units | 1 unit (concept car) |
| Engine | 5.2L naturally aspirated V10 |
| Power Output | 600 hp (447 kW) |
| Top Speed | 217 mph (350 km/h) |
| 0–60 mph | 2.4 seconds |
| Transmission | 7-speed manual |
| Drive Layout | Mid-engine, all-wheel drive |
| Weight | 950 kg (2,094 lbs) |
| Materials | Carbon fiber and aluminum |
| Unique Features | Fighter jet-inspired canopy door, removable steering wheel, head-up display |
What Is the Price of the Lamborghini Egoista?
The Lamborghini Egoista was a one-off concept car and was not initially intended for sale. However, reports suggest that it was sold to a private collector for approximately $117 million, making it one of the most expensive Lamborghini vehicles ever sold.
What Factors Make the Lamborghini Egoista So Expensive?
The Lamborghini Egoista’s high valuation stems from its singular production; only one unit exists, enhancing its uniqueness. Its design, inspired by fighter jets, features a canopy door and a cockpit resembling that of an aircraft, setting it apart from conventional vehicles. The use of advanced materials like carbon fiber and aluminum contributes to its lightweight structure and performance. It is 600 hp V10 engine and aerodynamic design enable exceptional speed and acceleration. The Egoista’s status as a commemorative model for Lamborghini’s 50th anniversary further amplifies its desirability among collectors.
Lamborghini Veneno Coupé – Price $4M to 13.9M USD
The Lamborghini Veneno Coupé is an ultra-rare hypercar produced in 2013 to commemorate Lamborghini’s 50th anniversary, with only three units sold to private customers and one retained by the factory.
| Feature | Insight |
| Base Price | $4 million USD (2013 launch price) |
| Coachbuild Status | Only 3 units sold to customers; 1 retained by Lamborghini |
| Design Inspiration | Derived from aerospace and Le Mans prototypes for aggressive aerodynamics |
| Craftsmanship Highlight | Carbon-fiber monocoque with aluminum subframes and CarbonSkin finish |
| Time to Create | Approximately 2 years from concept to production |
| Luxury Signature | Interior features CarbonSkin, digital display cluster, and lightweight seats |
| Interior Innovation | Racing-style layout with minimal distractions and a track-oriented interface |
| Unique Element | Adjustable rear wing and carbon-ceramic brakes derived from track tech |
What Is the Price of the Lamborghini Veneno Coupé?
The price of the Lamborghini Veneno Coupé was approximately $4 million at launch in 2013. As of 2025, its value has appreciated significantly, with recent listings around $13.9 million.
What Factors Make the Lamborghini Veneno Coupé So Expensive?
The Lamborghini Veneno Coupé’s expensive price is due to limited availability. The vehicle’s performance is strengthened by a 6.5-liter V12 engine producing 750 PS, enabling a top speed of 221 mph and acceleration from 0 to 60 mph in 2.8 seconds . The Veneno features specialized components like an adjustable rear wing and carbon-ceramic brakes, further distinguishing it from other supercars . Its status as a commemorative model for Lamborghini’s 50th anniversary adds historical significance, making it a coveted collector’s item.
Lamborghini Veneno Roadster – Price $4.5M to 8.3M USD
The Lamborghini Veneno Roadster is a limited-edition hypercar unveiled in 2014 to celebrate Lamborghini’s 50th anniversary, with only nine units produced.
| Feature | Insight |
| Base Price | $4.5 million USD (launch price) |
| Coachbuild Status | Production capped at 9 units; all allocated before launch |
| Design Inspiration | Derived from aeronautic forms and track-focused Lamborghini prototypes |
| Craftsmanship Highlight | Carbon-fiber monocoque with aluminum subframes and CFRP body panels |
| Time to Create | Developed alongside Veneno Coupé for Lamborghini’s 50th anniversary |
| Luxury Signature | CarbonSkin interior, lightweight trim, and bespoke finishes |
| Interior Innovation | Open-air cockpit with rollover safety bars, minimalistic weight-saving layout |
| Unique Element | Functional rear wing with active aero; carbon-ceramic brakes standard |
What Is the Price of the Lamborghini Veneno Roadster?
The price of the Lamborghini Veneno Roadster was approximately $4.5 million at launch in 2014. As of 2025, its value has appreciated significantly, with recent listings around $9.5 million
What Factors Make the Lamborghini Veneno Roadster So Expensive?
The Lamborghini Veneno Roadster’s cost is higher because only 9 units are made. Its design incorporates advanced aerodynamics and lightweight materials, such as a carbon-fiber monocoque chassis and extensive use of carbon fiber. The vehicle’s performance is bolstered by a 6.5-liter V12 engine producing 750 PS, enabling a top speed of 221 mph and acceleration from 0 to 60 mph in 2.9 seconds.The Veneno Roadster features specialized components like an adjustable rear wing and carbon-ceramic brakes.
Lamborghini Sián FKP 37 – Price $2.98M to $4.99M USD
The Lamborghini Sián FKP 37 is a limited-production hybrid supercar, with only 63 coupés and 19 roadsters built between 2019 and 2022.
| Feature | Insight |
| Base Price | Estimated at $3.7 million USD (excluding taxes) |
| Coachbuild Status | Total of 82 units: 63 coupés and 19 roadsters; all sold before production |
| Design Inspiration | Influenced by the Terzo Millennio and Countach legacy |
| Craftsmanship Highlight | Carbon-fiber monocoque with aluminum subframes and extensive CFRP usage |
| Time to Create | Developed over a multi-year design and testing cycle |
| Luxury Signature | Bespoke cabin with Alcantara, forged composites, and 3D-printed elements |
| Interior Innovation | Includes 3D-printed vents, digital cluster, and customizable materials |
| Unique Element | Supercapacitor hybrid system; more power-dense than lithium-ion batteries |
What Is the Price of the Lamborghini Sián FKP 37?
The Lamborghini Sián FKP 37 had a starting price of approximately $3.6 million at launch. As of 2025, pre-owned models have been listed for sale at prices ranging from $2.98 million to $4.99 million, depending on mileage and customization.
What Factors Make the Lamborghini Sián FKP 37 So Expensive?
The Lamborghini Sián FKP 37’s expensive price is because of its small-scale production. It features a hybrid powertrain combining a 6.5-liter V12 engine with a 48-volt electric motor, delivering a total output of 819 PS.The use of a supercapacitor for energy storage, instead of conventional lithium-ion batteries, provides three times the power of a battery of the same weight, allowing for rapid energy discharge and recharge. The car’s design incorporates advanced aerodynamics, active cooling vanes, and extensive use of carbon-fiber-reinforced polymer. The Sián FKP 37 was the first hybrid production vehicle produced by Lamborghini, marking a significant milestone in the company’s history.
Lamborghini Countach LPI 800-4 – Price 2.64M to $3.5M USD
| Attribute | Details |
| Body Type | Two-door coupé |
| Production Units | 112 units |
| Engine | 6.5L V12 with 48V electric motor |
| Power Output | 814 PS (803 hp / 599 kW) |
| Top Speed | 221 mph (355 km/h) |
| 0–60 mph | 2.8 seconds |
| Transmission | 7-speed ISR automated manual |
| Drive Layout | Mid-engine, all-wheel drive |
| Weight | 1,595 kg (dry) |
| Materials | Carbon-fiber monocoque, aluminum |
| Unique Features | Electrochromic roof, scissor doors |
What Is the Price of the 2022 Lamborghini Countach?
The price of the 2022 Lamborghini Countach LPI 800-4 was $2.64 million at launch. Its resale value exceeds $3.5 million as of 2025.
What Factors Make the 2022 Lamborghini Countach So Expensive?
The Lamborghini Countach LPI 800-4 is expensive because only 112 units were built to honor the original Countach’s debut in 1971. It integrates a 6.5L V12 engine with a supercapacitor-powered electric motor, delivering 814 PS and reaching 60 mph in 2.8 seconds. Advanced construction materials, including a carbon-fiber monocoque, enhance performance and reduce weight. The design combines retro cues with modern elements like an electrochromic roof and CarbonSkin interior. Each unit was custom-configured, contributing to its bespoke character.
Lamborghini Sesto Elemento – Price $2.92M to $6.5M USD
The Lamborghini Sesto Elemento is a track-focused, ultra-lightweight supercar unveiled in 2010, with production limited to 20 units.
| Attribute | Details |
| Body Type | Two-door coupé |
| Production Units | 20 units (track-only) |
| Engine | 5.2L naturally aspirated V10 |
| Power Output | 570 PS (419 kW; 562 hp) |
| Top Speed | 217 mph (350 km/h) |
| 0–60 mph | 2.5 seconds |
| Transmission | 6-speed e-gear automated manual |
| Drive Layout | Mid-engine, all-wheel drive |
| Weight | 999 kg (2,202 lbs) |
| Materials | Carbon fiber monocoque, forged carbon fiber components |
| Unique Features | Forged carbon fiber construction, Pyrosic exhaust system, minimalist interior |
What Is the Price of the Lamborghini Sesto Elemento?
The Lamborghini Sesto Elemento was priced at approximately $2.92 million at launch. Due to its limited production and track-only status, its value has appreciated over time, with some listings reaching up to $6.5 million.
What Factors Make the Lamborghini Sesto Elemento So Expensive?
The Lamborghini Sesto Elemento’s high valuation is attributed to its limited production run of only 20 units, making it a rare collector’s item. Its extensive use of carbon fiber, including a forged carbon fiber monocoque and suspension components, results in a remarkably low weight of 999 kg, enhancing performance and handling. The 5.2L V10 engine, producing 570 PS, allows for rapid acceleration and a top speed of 217 mph. Additionally, its track-only designation and lack of street legality add to its exclusivity and appeal among enthusiasts.
Lamborghini Aventador J – Price $2.8M USD
The Lamborghini Aventador J is a singular, roofless speedster unveiled at the 2012 Geneva Motor Show. Only one unit was produced, making it a unique creation in Lamborghini’s history.
| Feature | Insight |
| Base Price | Approximately $2.8 million USD at launch |
| Production Quantity | 1 unit (one-off concept car) |
| Design Inspiration | Influenced by the Miura Jota and FIA’s Appendix J regulations |
| Craftsmanship | Open-top design with no roof or windshield, emphasizing aerodynamic purity |
| Development Time | Conceptualized and built in a few months for the Geneva show |
| Luxury Features | Minimalist interior with carbon fiber materials and racing harnesses |
| Interior Focus | Driver-centric cockpit with essential controls, omitting infotainment and AC |
| Unique Element | Absence of roof and windshield for an unfiltered driving experience |
What Is the Price of the Lamborghini Aventador J?
The Lamborghini Aventador J was sold for approximately $2.8 million USD at its debut in 2012. As of recent reports, the owner declined a $10 million offer to sell the car, indicating its significant appreciation in value .
What Factors Make the Lamborghini Aventador J So Expensive?
The Aventador J’s high valuation is due to its singular production; only one unit exists, enhancing its uniqueness. Its design, inspired by the Miura Jota and FIA’s Appendix J regulations, features an open-top configuration without a roof or windshield, emphasizing aerodynamic purity. The vehicle was developed in a short time frame for the Geneva Motor Show, showcasing Lamborghini’s engineering prowess. The minimalist interior focuses on the driving experience, omitting non-essential features like infotainment systems and air conditioning. These factors, combined with its status as a one-off concept car, contribute to its exceptional value.
Lamborghini Miura P400S and Miura SV
The Lamborghini Miura P400S and Miura SV are iconic mid-engine V12 supercars produced between 1968 and 1973, with the P400S serving as an evolution of the original Miura and the SV representing the final and most refined version.
| Attribute | Miura P400S (1968–1971) | Miura SV (1971–1973) |
| Body Type | 2-door coupe | 2-door coupe |
| Production | 338 units | 150 units |
| Engine | 3.9L DOHC V12 | 3.9L DOHC V12 |
| Power Output | 370 hp @ 7,700 rpm | 385 hp @ 7,850 rpm |
| Torque | 388 Nm @ 5,500 rpm | 400 Nm @ 5,750 rpm |
| Top Speed | 173 mph (278 km/h) | 176 mph (283 km/h) |
| Transmission | 5-speed manual | 5-speed manual |
| Weight | 1,298 kg | 1,298 kg |
| Chassis | Steel monocoque | Steel monocoque with wider rear track |
| Suspension | Independent double wishbone | Independent double wishbone with revised rear setup |
| Brakes | Four-wheel ventilated disc brakes | Four-wheel ventilated disc brakes |
| Unique Features | Power windows, improved headlights | Wider rear fenders, separate engine and gearbox lubrication systems |
What Is the Price of the Lamborghini Miura P400S and Miura SV?
The price of a Lamborghini Miura P400S typically ranges from $1.1 million to $2.5 million USD, depending on condition and provenance. For the Miura SV, prices are higher, with average values around $3.5 million USD and exceptional examples fetching up to $4.9 million USD at auction.
What Factors Make the Lamborghini Miura So Expensive?
The Lamborghini Miura is expensive due its pioneering design, limited production, and cultural significance. As one of the first supercars with a rear mid-engine layout, it set a new standard in automotive engineering. The Miura SV, being the final and most advanced version, incorporated enhancements like separate lubrication systems for the engine and gearbox, improving reliability and performance . Its rarity, with only 150 SV units produced, adds to its exclusivity. Furthermore, the Miura’s timeless design and association with 1960s and 70s pop culture icons have cemented its status as a collector’s item, driving demand and, consequently, its market price.
Lamborghini Reventón Roadster – Price APX $2.1M USD
The Lamborghini Reventón Roadster is a limited-production open-top supercar, featuring a 6.5-liter V12 engine producing 661 hp, with a top speed of 205 mph and 0–60 mph acceleration in 3.4 seconds. Only 15 units were built, making it one of Lamborghini’s rarest models.
| Attribute | Details |
| Body Type | Open-top supercar inspired by fighter jets |
| Production Units | 15 units produced |
| Engine | 6.5L naturally aspirated V12 |
| Power Output | 661 hp (493 kW) at 8,000 rpm |
| Torque | 487 lb-ft (660 Nm) at 6,000 rpm |
| Top Speed | 205 mph (330 km/h) |
| 0–60 mph | 3.4 seconds |
| Transmission | 6-speed e-gear automated manual with paddle shifters |
| Drivetrain | All-wheel drive (AWD) |
| Chassis | Steel tubular frame with carbon fiber body panels |
| Brakes | Carbon-ceramic discs |
| Weight | 3,725 lbs (1,690 kg) |
| Interior Features | Fighter jet-inspired cockpit with digital LCD displays, G-force meter |
| Exterior Features | Matte grey finish, scissor doors, deployable rear spoiler |
What is the price of the Lamborghini Reventón Roadster?
The price of the Lamborghini Reventón Roadster is approximately $2.1 million USD. Due to its rarity prices can vary based on condition and market demand.
What factors make the Lamborghini Reventón Roadster so expensive?
The Lamborghini Reventón Roadster’s high cost is because of its extreme rarity. Its design draws inspiration from fighter jets, featuring sharp angles and an aggressive stance. The use of carbon fiber and other lightweight materials not only enhances performance but also increases production costs. Under the hood, the 6.5L V12 engine delivers 661 horsepower, enabling a top speed of 205 mph and acceleration from 0 to 60 mph in just 3.4 seconds. The interior’s high-end finishes and advanced digital displays contribute to its premium pricing.
Lamborghini SC18 Alston – Price $7 million USD
| Attribute | Details |
| Body Type | One-off, track-oriented hypercar |
| Production Units | 1 unit |
| Engine | 6.5L naturally aspirated V12 |
| Power Output | 770 hp (574 kW) at 8,500 rpm |
| Torque | 720 Nm (531 lb-ft) at 6,750 rpm |
| Top Speed | 217 mph (350 km/h) |
| 0–62 mph | 2.8 seconds |
| Transmission | 7-speed ISR (Independent Shifting Rod) automated manual |
| Drivetrain | All-wheel drive (AWD) |
| Chassis | Carbon fiber monocoque with carbon fiber body panels |
| Brakes | Carbon-ceramic discs |
| Weight | 3,307 lbs (1,500 kg) |
| Interior Features | Nero Ade Alcantara, Rosso Alala stitching, carbon fiber bucket seats |
| Exterior Features | Grigio Daytona finish, adjustable carbon fiber rear wing, unique exhaust |
What is the price of the Lamborghini SC18 Alston?
The price of the Lamborghini SC18 Alston is approximately $7 million USD. As a one-off creation, its value is subject to market demand and the exclusivity of bespoke Lamborghini models.
What factors make the Lamborghini SC18 Alston so expensive?
The Lamborghini SC18 Alston’s expensive cost because of its one-off vehicle, developed in close collaboration with a private client and Lamborghini’s Squadra Corse division. Its design incorporates advanced aerodynamic features inspired by Lamborghini’s racing models, such as the Huracán GT3 EVO and Super Trofeo EVO, including a large adjustable carbon fiber rear wing and multiple air intakes for optimized cooling. The extensive use of lightweight carbon fiber materials in both the chassis and body panels contributes to its performance. The SC18 Alston is powered by a 6.5-liter V12 engine delivering 770 hp, paired with a 7-speed ISR transmission and all-wheel drive, enabling exceptional track performance. The interior is customized with high-quality materials like Nero Ade Alcantara and Rosso Alala stitching, reflecting the bespoke nature of the vehicle.
Mansory Carbonado GT – Price $2M USD
The Mansory Carbonado GT is a bespoke, high-performance supercar based on the Lamborghini Aventador LP700-4, featuring extensive carbon fiber modifications and a twin-turbocharged V12 engine producing 1,600.
| Attribute | Details |
| Vehicle Type | Custom-built hypercar based on Lamborghini Aventador LP700-4 |
| Production Quantity | Extremely limited; exact numbers undisclosed |
| Engine | 6.5L V12 twin-turbocharged |
| Power Output | 1,600 hp (1,176 kW) |
| Torque | 1,200 Nm (884.96 lb-ft) |
| Top Speed | Over 370 km/h (230 mph) |
| 0–100 km/h | 2.1 seconds |
| Transmission | 7-speed ISR automated manual |
| Drivetrain | All-wheel drive (AWD) |
| Chassis | Carbon fiber monocoque with carbon fiber body panels |
| Brakes | Carbon-ceramic discs |
| Weight | Approximately 1,555 kg (3,428 lbs) |
| Interior Features | Custom leather upholstery, carbon fiber trim, aircraft-style roof-mounted starter button |
| Exterior Features | Full carbon fiber body, widened fenders, custom aerodynamics, unique forged wheels |
What is the price of the Mansory Carbonado GT?
The price of the Mansory Carbonado GT is approximately $2 million USD. The combination of limited availability, cutting-edge materials, superior performance, and personalized craftsmanship justifies its premium price tag.
What factors make the Mansory Carbonado GT so expensive?
The Mansory Carbonado GT’s high cost is due to its production limitation. Its extensive use of carbon fiber for both structural and aesthetic components reduces its weight. The twin-turbocharged 6.5L V12 engine delivers 1,600 hp. Custom interior features, like bespoke leather upholstery and unique design elements like the aircraft-style roof-mounted starter button, contribute to its luxury appeal.
Lamborghini Mansory Carbonado Apertos – $1.6M USD
The Lamborghini Mansory Carbonado Apertos is an ultra-exclusive, open-top supercar. It features a twin-turbocharged 6.5L V12 engine producing 1,250 hp, enabling a 0–100 km/h sprint in 2.6 seconds and a top speed of 380 km/h.
| Attribute | Details |
| Body Style | Convertible hypercar with carbon fiber body |
| Production Volume | 3 units |
| Engine | 6.5L V12 twin-turbocharged |
| Power Output | 1,250 hp (920 kW) |
| Torque | 900 Nm (electronically limited) |
| Top Speed | 380 km/h (236 mph) |
| 0–100 km/h | 2.6 seconds |
| Transmission | 7-speed ISR automated manual |
| Drivetrain | All-wheel drive (AWD) |
| Chassis | Carbon fiber monocoque with stealth design |
| Brakes | Carbon-ceramic discs |
| Wheels | 20-inch front, 21-inch rear forged alloys with carbon inlays |
| Tires | Pirelli P ZERO: 255/30ZR20 (front), 345/23ZR21 (rear) |
| Interior Features | Black and yellow leather with carbon fiber accents, custom steering wheel |
| Exterior Features | Full carbon fiber body, aerodynamic enhancements, unique badging |
What is the price of the Lamborghini Mansory Carbonado Apertos?
The price of the Lamborghini Mansory Carbonado Apertos is approximately $1.6 million USD.
What factors make the Lamborghini Mansory Carbonado Apertos so expensive?
The Lamborghini Mansory Carbonado Apertos is a high value car due to its distinctiveness, with only three units produced globally. Its body is entirely constructed from carbon fiber, including unique aerodynamic components. The twin-turbocharged 6.5L V12 engine delivers 1,250 hp. Mansory’s modifications include custom interior finishes, advanced materials, and precision engineering. These combinations contribute to its substantial cost.
Lamborghini Murciélago LP 670-4 SV – Price $654K to $1.4M USD
The Lamborghini Murciélago LP 670-4 SuperVeloce (SV) is a limited-production, high-performance variant of the Murciélago. Features a 6.5-liter V12 engine producing 670 horsepower and 660 Nm of torque. It accelerates from 0 to 100 km/h in 3.2 seconds and reaches a top speed of 342 km/h.
| Attribute | Details |
| Body Type | Two-door coupe |
| Production Units | 186 units |
| Engine | 6.5L naturally aspirated V12 |
| Power Output | 670 hp (493 kW) at 8,000 rpm |
| Torque | 660 Nm (487 lb-ft) at 6,500 rpm |
| Top Speed | 342 km/h (212 mph) |
| 0–100 km/h | 3.2 seconds |
| Transmission | 6-speed manual or 6-speed automated manual (e-gear) |
| Drivetrain | All-wheel drive (AWD) |
| Chassis | Carbon fiber and aluminum construction |
| Brakes | Carbon-ceramic discs |
| Weight | 1,565 kg (3,451 lbs) |
| Interior Features | Alcantara upholstery, carbon fiber trim |
| Exterior Features | Aerodynamic enhancements, fixed rear wing |
What is the price of the Lamborghini Murciélago LP 670-4 SV?
The price of the Lamborghini Murciélago LP 670-4 SV varies based on condition and market demand, with recent listings ranging from approximately $654,678 to $1.488,900 USD
What factors make the Lamborghini Murciélago LP 670-4 SV so expensive?
The Lamborghini Murciélago LP 670-4 SV is expensive due to its limited production, only 186 units. Its powerful 6.5-liter V12 engine delivers 670 horsepower, with a 0–100 km/h acceleration in just 3.2 seconds and a top speed of 342 km/h . The extensive use of lightweight materials like carbon fiber and aluminum reduces the vehicle’s weight to 1,565 kg, improving handling and speed . Advanced features such as carbon-ceramic brakes and aerodynamic enhancements further contribute to its high-performance capabilities.
Is Lamborghini one of the most expensive brands?
Yes, Lamborghini is one of the most expensive automotive brands globally. Its average model starts around $200,000, with limited editions exceeding $1 million. Models like the Centenario, Sian, and Veneno highlight its ultra-luxury tier, combining exclusivity, high-performance V12 engines, and advanced materials like carbon fiber. Lamborghini’s pricing competes directly with Ferrari, McLaren, and Aston Martin.
How does Lamborghini compare to other expensive cars?
Lamborghini competes with brands known for producing the priciest automobiles on the planet like Ferrari, McLaren, and Porsche. It offers bold designs, powerful V10 and V12 engines, and thrilling acceleration. While Bugatti focuses on luxury and speed, Lamborghini emphasizes aggressive styling and emotional driving. Compared to Ferrari, Lamborghini uses fewer hybrid systems but delivers rawer performance. It’s more common than Pagani or Koenigsegg, making it slightly less exclusive but easier to service and resell. Lamborghini cars are known for dramatic looks, fast speeds, and strong brand prestige.